Saturday, August 17, 2013

Sony Pictures Consumer Products Has Lined up New MORTAL INSTRUMENTS Products for Global Release

In accompaniment to The Mortal Instruments movie coming out, Sony Pictures Consumer Products has a number of Mortal Instruments merch waiting to be released worldwide. Sony Pictures Consumer Products has partnered up with Hot Topic, Walmart, Barnes & Noble, Books a Million, Rue 21 and Michaels in the U.S., as well as Forbidden Planet, Tesco and WH Smith in the U.K., Carrefour in France and Dymocks in Hong Kong.

License! Global has the details on the US licensee:
  • Bioworld Merchandising for t-shirts, fashion tops, leggings, hoodies, loungewear, socks, hats, bags, accessories and fashion jewelry;
  • Tripp NYC for a full fashion line inspired by the feature film, available exclusively at Hot Topic;
  • Jewelry on 7th for fine jewelry;
  • Underground Toys for tattoos, phone covers, novelty items, replicas and journals;
  • Running Press for a mini-kit that includes a sticker book, rune necklace, tattoos and magnets;
  • Simon & Schuster for a Shadow Hunters guide book and official movie companion guide;
  • Trends International for weekly calendars, writing instruments and bookmarks;
  • PlayFirst for mobile gaming;
  • Leaf Trading Cards;
  • Tonner Doll Company for collector fashion dolls; and
  • Rubie’s for costumes, masks and costume accessories, including wigs, prosthetics, hats and headwear.
As for the international licensee:
  • Sunset for t-shirts, fashion tops, hoodies, loungewear, socks, hats, bags, accessories and replica jewelry in Europe;
  • Walker Books for a tie-in book, journal and book of quotes in the U.K. and Australia;
  • Pyramid for posters, wall art, calendars, mugs and wristbands in Europe, the U.K., Australia and New Zealand;
  • My Flash Trash for fashion jewelry in Europe, the U.K., Ireland, Australia and New Zealand;
  • Gear for Games for tattoos, phone covers, novelty items, replicas and journals in Europe and Australia;
  • Laurelle London for perfumes and fragrances worldwide excluding the U.S. and Canada;
  • Hatber for back-to-school and stationery in Russia and CIS;
  • Mantiburi for wall art and window stickers in Europe;
  • Happy Toys for accessories, bags, notebooks, blankets and pillows in Germany, Austria and Switzerland;
  • Ripol for tie-in books and phone and tablet skins/covers in Russia and CIS;
  • MM Media for tarot cards and t-shirts in Germany; and
  • Hybris for t-shirts, hoodies and caps in Nordics.


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